Web Video at

What is web video?

Web video is more compressed, lower resolution video with a lower frame rate so that the video plays in real time without constantly stopping and starting. Web video is usually displayed in a smaller screen and is highly compressed.  

Sample Web Video Made by Robert Kothe:

News producers, professionals, Broadcast companies and movie makers own cameras and equipment that can range from $10,000 per camera up to hundreds of thousands of dollars. In life, “you get what you pay for” is usually true. When it comes to video, the low quality of the Internet levels the playing field for regular people with regular budgets. On the Internet, you can shoot with a $300 camera or even a $100 camera and still get professional looking results. This is because video resolution on the internet is not as important as it is for broadcast or film productions.

Should My Website Have Video?

They say a picture is worth 1000 words. A video must be worth Billions of words since videos display around 30 pictures every second.

  • Video included voice inflection and emotions.
  • Video tells a story
  • Video displays the subject from several angles
  • Video shows motion, speed, and movements
  • People are hooked to their TV’s so might as well give them a TV on the Internet.

Can You Afford Video?

These days video is becoming a dominant force on the Internet. The challenge is that people who are considered professional video producers are considerably more expensive than people who have the right equipment but don’t do it as a primary business.

You have a few options ranging from do-it-yourself up to hiring the producer of “Avatar”.

Option 1: Do-it-Yourself Video

Many digital cameras and home based camcorders are good enough to put video on the web. Try it yourself. If you like the results put it on a server or upload it to YouTube.

A few secrets for good web-quality video:

  1. Use a tripod to keep the camera steady – Armature videos can be spotted a mile away because the camera is hand-held and shaky. By locking down your camera your video will me more professional.
  2. Lighting is important – You can have the best camera in the world but if it is not capturing the right lighting the video will look poor, un-professional and depressing.  Try using a shop light or purchase an inexpensive video lighting kit to get better results. Shoot in outdoor light (if possible).
  3. Set your goal – Do you want to look professional or whimsical? Only use a few (if not one) transition effect when editing a video if you want to look professional. Too many amateurs are just trying to show off their special effects tools and end up losing the mission of the video. If your goal is to be professional use only 1 or 2 types of transitions. If your goal is to be whimsical and have a fun slide show, use as many transitions as you want.
  4. Keep it Short. People have a very short attention span. YouTube also has a 10 minute limit on uploaded video so 10 minutes should be the maximum limit for basic videos. One or two minute videos are better to keep people’s attention.

Option 2: Get some help

You may not have the camera, the lighting, the editing software, the patience, the time or even the desire to do it yourself. That is where and Robert Kothe comes in. We are primarily website developers and marketers but we have done enough videos to almost be considered professional. Our projects are lower cost and we have the resources to do many types of videos.

We have:

  • A DV camera
  • Handheld HD cameras
  • Tripods
  • Umbrellas
  • Central lighting
  • Video production software
  • Experience.

So if you have an idea for web video contact us and maybe we can help.

Option 3: Use a Professional.

We have many contacts who are professional video producers. Some of our contacts do videos for fortune 50 companies and use broadcast quality equipment and professional editing systems. They have multiple camera crews and access to booms and even helicopters if needed. Contact us and we can help you find a professional producer.

Click Here for the Video Production page on including Advisions Video Production Link


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